Privacy Policy
This Privacy Policy explains how Merit Valuendure collects, uses, discloses, and safeguards information when you access our website and platform. This is a general draft provided for informational purposes and should be reviewed and adapted to reflect your actual data practices and applicable law before use.
Last updated: [Insert date] — Placeholder. Replace with the actual effective date before publishing.
1. Introduction
Merit Valuendure ("Merit Valuendure", "we", "us", or "our") provides AI-driven market analysis and decision-support tools for traders. We respect the privacy of visitors and users of our website and services (collectively, the "Platform") and are committed to protecting any information you share with us. This Policy describes the categories of information we may collect, how we use and share that information, and the choices available to you.
By accessing or using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described here, please do not use the Platform.
2. Information We Collect
Information You Provide
Details submitted through contact forms, account registration, or correspondence, such as your name, email address, and any messages you send us.
Usage Data
Information automatically collected when you interact with the Platform, including pages viewed, time spent, referring URLs, device type, and approximate location.
Technical Data
IP address, browser type and version, operating system, and other technical identifiers collected via server logs and similar technologies.
Cookies & Similar Technologies
Data collected through cookies, pixels, and local storage used to remember preferences and understand how the Platform is used. See Section 6 for further detail.
Account & Configuration Data
If you create an account or configure dashboard settings, we may store preferences, watchlists, and other platform-related configuration data associated with your account.
Communications
Records of support requests, feedback, and any other communications you have with us, retained for service continuity and quality purposes.
3. How We Use Information
We use the information described above for the following general purposes:
- To provide, operate, and maintain the Platform and its features.
- To respond to inquiries, support requests, and other communications.
- To improve, personalise, and develop the Platform, including analysing usage patterns.
- To maintain the security and integrity of our systems and detect fraudulent or unauthorised activity.
- To comply with applicable legal obligations and enforce our Terms of Service.
- To send administrative communications, such as updates to this Policy or changes to the Platform, where relevant.
We do not use information collected through the Platform to generate individualised financial advice, and no analysis provided constitutes a recommendation to buy, sell, or hold any financial instrument.
4. Legal Basis for Processing
Where applicable data protection law requires a legal basis for processing personal data, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, our legitimate interests in operating and improving the Platform, and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time by contacting us, as described in Section 11.
5. Sharing and Disclosure of Information
We do not sell personal information. We may share information in the following circumstances:
| Recipient | Purpose |
|---|---|
| Service providers & infrastructure partners | Hosting, analytics, email delivery, and other operational support, bound by confidentiality obligations. |
| Professional advisors | Legal, accounting, or other advisors where necessary for our business operations. |
| Regulatory or legal authorities | Where required to comply with applicable law, regulation, or valid legal process. |
| Business transfers | In connection with a merger, acquisition, or sale of assets, subject to standard confidentiality safeguards. |
6. Cookies and Tracking Technologies
The Platform may use cookies and similar technologies to operate core functionality, remember preferences, and understand aggregate usage trends. These may include:
- Essential cookies — required for the Platform to function correctly, such as session management.
- Preference cookies — used to remember display or configuration settings.
- Analytics cookies — used to understand how visitors interact with the Platform in aggregate, helping us improve usability.
Most browsers allow you to control or disable cookies through their settings. Disabling certain cookies may affect the functionality of the Platform.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Policy, including satisfying legal, accounting, or reporting requirements. Retention periods vary depending on the type of data and the context in which it was collected. When information is no longer needed, we take reasonable steps to delete or anonymise it.
8. Data Security
We implement reasonable technical and organisational measures designed to protect information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of information submitted to the Platform.
9. International Data Transfers
Depending on where you access the Platform from, your information may be transferred to and processed in countries other than your own. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.
10. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, which may include the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information, subject to certain exceptions.
- Object to or restrict certain types of processing.
- Request a copy of your information in a portable format.
- Withdraw previously given consent, where processing is based on consent.
To exercise any of these rights, please contact us using the details in Section 11. We may need to verify your identity before responding to certain requests.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please reach out via the Contact page. We will aim to respond within a reasonable timeframe.
12. Children's Privacy
The Platform is not directed at children and is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
13. Third-Party Links
The Platform may contain links to third-party websites or services that are not operated or controlled by Merit Valuendure. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any external sites you visit.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Material changes will be indicated by updating the "Last updated" date above. Continued use of the Platform after such changes constitutes acceptance of the revised Policy.
15. General Note
This document is a general-purpose template intended to outline standard privacy practices and does not constitute legal advice. It should be reviewed by qualified legal counsel and adapted to reflect Merit Valuendure's actual data handling practices and the specific jurisdictions in which it operates prior to publication.